#WakeUpWednesday: Online Advertising

Online advertising is a huge part of young people’s lives, appearing across social media, apps, games and video platforms. However, it’s important to understand both the benefits and the potential risks that come with increased exposure to online marketing.

This week’s #WakeUpWednesday guide explores:

✅ How online adverts are targeted at young people
✅ The growing influence of influencers and sponsored content
✅ The impact advertising can have on spending habits and self-image
✅ How personalised adverts use data and online activity
✅ The risks of misleading or inappropriate advertising
✅ Practical steps parents and carers can take to help children think critically online

💡 Top tips for families:

• Encourage children to question why they are seeing certain adverts.
• Talk about the difference between content and advertising.
• Help young people recognise labels such as #ad and sponsored posts.
• Discuss how adverts can influence choices and opinions.
• Keep conversations about online experiences open and ongoing.

By working together, we can help young people navigate online advertising safely and develop the critical thinking skills needed to make informed decisions online.